culture awareness training

Becoming aware of our cultural dynamics is a difficult task because culture is not conscious to us. Since we are born we have learned to see and do things at an unconscious level. Our experiences, our values and our cultural background lead us to see and do things in a certain way. Sometimes we have to step outside of our cultural boundaries in order to realise the impact that our culture has on our behaviour. It is very helpful to gather feedback from foreign colleagues on our behavior to get more clarity on our cultural traits.

Our Culture Awareness Training provides an understanding of the different cultural rules and behaviours that exist in New Zealand. You learn how we react to these differences and how to avoid misunderstandings to improve business and personal success.

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Census – Major ethnic groups in New Zealand, found at http://www.stats.govt.nz



All our Culture Awareness Training courses are designed to meet the needs of our clients depending on their specific requirements and existing skills set.   A Culture Awareness Training course typically includes:

  • Culture Models and Definitions
  • Cultural values and attitudes (time, space, group dynamics, authority, tasks, relationships)
  • Communication styles
  • Cross-cultural management skills
  • Working together across cultures
  • Developing cultural awareness
  • Language issues
  • Tips and strategies for specific countries


Our Culture Awareness Training New Zealand course will provide you with:

  • In-depth cultural awareness and understanding of the impact of cultural differences
  • The necessary foundation and tools to become culturally competent
  • A better understanding of the cultural challenges facing multicultural workplaces
  • The opportunity to enhance cultural sensitivity and competence
  • Practical tools to reduce cross-cultural misunderstanding and encourage positive cross-cultural working relationships


Our Culture Awareness Training New Zealand course will be of benefit if you:

  • Your organisation is growing its business beyond national borders
  • You and your staff are increasingly working with colleagues in other countries
  • Your staff is becoming more culturally diverse
  • You are involved in multinational projects and programmes




Cultural Awareness training provides an understanding of the different cultural rules and behaviors that exist, how we react to these differences and how to avoid misunderstandings to improve business and personal success. Cultural Awareness is the foundation of communication and it involves the ability of standing back from ourselves and becoming aware of our cultural values, beliefs and perceptions.


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Culture is a notoriously difficult term to define. ‘Culture is a fuzzy set of basic assumptions and values, orientations to life, beliefs, policies, procedures and behavioural conventions that are shared by a group of people, and that influence (but do not determine) each member’s behaviour and his/her interpretations of the ‘meaning’ of other people’s behaviour.

It is of paramount importance that we detect and understand the cultural differences and consequently remember the fact that, due to them, there is no “one best way of managing” organisations.  – Fons Trompenaars


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CULTURE is often compared to an iceberg which has both visible (on the surface) and invisible (below the surface) parts. Difficulties arise when the rules of one culture are applied to interpret the behaviour of another with a different set of cultural rules. Failure to understand and recognize these parts of culture and the layers that compose them, as well as how they influence each other is the main reason misunderstandings occur when doing business internationally.

Awareness of range of feelings in a new environment can motivate us to learn intercultural competence skills.



Bildschirmfoto 2016-04-01 um 13.29.38Cultural awareness becomes central when we have to interact with people from other cultures. People see, interpret and evaluate things in a different ways. What is considered an appropriate behavior in one culture is frequently inappropriate in another one. Misunderstandings arise when I use my meanings to make sense of your reality.



Cultural Awareness is the foundation of communication and it involves the ability of standing back from ourselves and becoming aware of our cultural values, beliefs and perceptions. – Stephanie Quappe



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When you step into a foreign culture, suddenly things seem different. You don’t know what to do or say. Learning about the Intercultural Communication as a starting point, you can evaluate your approach, your decisions, and actions based on a general sense of how the society might think and react to you.

Intercultural communication refers to communication between people who have different cultural beliefs, values or ways of behaving. – De Vito



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Hofstede makes the important point that although certain aspects of culture are physically visible, their meaning is invisible: ‘their cultural meaning … lies precisely and only in the way these practices are interpreted by the insiders.’ For example, a gesture such as the ‘ring gesture’ (thumb and forefinger touching) may be interpreted as conveying agreement, approval or acceptance in the USA, the UK and Canada, but as an insult or obscene gesture in several Mediterranean countries.

Saying that “people are people” is a common trap, even when it reduces the discomfort of dealing with difference.


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The basic requirements for intercultural competence are empathy, an understanding of other people’s behaviors and ways of thinking, and the ability to express one’s own way of thinking. It is a balance, situatively adapted, among four parts: knowledge – about other cultures, people, nations, behaviours and Cultural identity – knowledge about one’s own culture; empathy – understanding feelings and needs of other people and self-confidence.


However different our individual perspectives are, all of them could be also a source of creativity and innovation, when we learn a communicative process that creates a higher affinity and insight beyond the separation.